adBrite, one of the top 5 alternatives to Google AdSense has decided to call it a day after almost a decade in the industry. The online monetizing platform which claims to be “the largest independent ad exchange, reaching 300 million global unique visitors every month” has sent an email out to advertisers and publishers saying the operations will cease on the 1st February 2013.
Though it is not clear why the platform has decided to shut itself down, there is huge potential behind the well established organization.
Below is an extract from the email sent out to it’s members days before it plans to close down:
Dear adBrite Publisher,
Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions and certain financial liabilities, in working with our lenders, we have decided to cease operations on Feb 1, 2013.
This is a difficult decision for all of us at adBrite. However, after much deliberation this seems to be the best course of action despite the impact it will have on all the employees, clients and partners who helped build this business. There will be a team in place as needed to assist with winding down. Thank you for being part of the adBrite community.
The adBrite Team
For those of you who rely on adBrite for monetization, check out our list of Top 5 AdBrite/AdSense alternatives here.